June 27, 2023 230627 Entry Level Digital Marketing - Experimentation Overview Ideate Use data (user behaviour, feedback from surveys and interviews, competitor research, etc.) to …
June 16, 2023 Entry Level Digital Marketing Mission 5 - Dream Buyers Pareto Principle The Pareto Principle states that 80% of the results will come from 20% of your …
June 16, 2023 Entry Level Digital Marketing Mission 4 - Larger Market Triangle Scepticism vs Trust Customers must trust you before purchasing from you. The way to gain trust is …
June 15, 2023 Entry Level Digital Marketing: Mission 3 - Personas Personas are fictional representations of your customers. They're a combination of all the traits …
June 14, 2023 Entry Level Digital Marketing: Mission 2 - 5C's Analysis The 5 C's Analysis Company Collaborators Customers Competitors Context The Theory Company Details …
June 14, 2023 Entry Level Digital Marketing: Mission 1 - Marketing Intro Exercise 1: AirBnB Analysis What problems does the company solve? Price - Cheaper than hotel stays …
June 01, 2023 Content Marketing: The Audience Your content should focus on your audience, not yourself. Differentiate between your content …
May 29, 2023 Epic Content Marketing These are my notes from reading Joe Pulizzi's book on Epic Content Marketing. Content Marketing …
May 25, 2023 BrandScript Marketing Roadmap These are my notes from reading Donald Miller's book on Building a StoryBrand. Chapter 14 goes …